Just released, the University of California, Los Angeles (UCLA) is collaborating with high-end Dutch fashion brand Mercer Amsterdam for a limited-edition capsule collection that celebrates UCLA’s sports heritage. The partnership has been brokered by UCLA’s European licensing agent Plus Licens. The collection includes varsity jackets, a tennis pocket tee, a quarter zip, a crewneck, and a basketball-inspired sneaker. With garments made from upcycled materials such as recycled plastic lining, bottles, and nylon, and produced in minority and women-owned factories in Canada, this conscious collection does not compromise on sustainability or quality.
“This collaboration is a perfect match that elevates both brands by bringing Mercer’s signature style, and keen design insights to bear in presenting UCLA’s widely celebrated sports lifestyle heritage, resulting in a highly curated collection of impeccable quality and thoughtful design details,” says Cynthia Holmes, Director, UCLA Trademarks & Licensing.
UCLA is a world-class athletics, research, and education institution, and a true Los Angeles landmark located in the heart of the city. Representative of the California lifestyle, the Bruins brand DNA ensures a unique flair is brought to each collaborative project. Mercer Amsterdam is a high-end sneaker label known for its luxury handcrafted footwear, accessories, and apparel for men and women. The brand has gained notoriety for its many collaborations with celebrities and fashion icons such as Lewis Hamilton, Lady Gaga, Gigi Hadid, and many more.
“The entire Mercer brand has been based on that American Sports Heritage vibe, working together with UCLA especially focusing on the tennis theme was a dream come true as it doesn’t only fit the brand DNA, it also fits my own DNA,” says Pim Dresen, Founder & Designer, Mercer Amsterdam.
“Merging Mercer Amsterdam´s founder’s dreams, sports interest and strive to work in a sustainable way with the lifestyle brand UCLA´s rich sport heritage results in a high qualitative, beautiful capsule collection,” says Malin Jähde Holm, Head Of Softlines, Licensing & Collaborations at Plus Licens.
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