UCLA x MERCER collection released

Nov 7, 2022

Just released, the University of California, Los Angeles (UCLA) is collaborating with high-end Dutch fashion brand Mercer Amsterdam for a limited-edition capsule collection that celebrates UCLA’s sports heritage. The partnership has been brokered by UCLA’s European licensing agent Plus Licens. The collection includes varsity jackets, a tennis pocket tee, a quarter zip, a crewneck, and a basketball-inspired sneaker. With garments made from upcycled materials such as recycled plastic lining, bottles, and nylon, and produced in minority and women-owned factories in Canada, this conscious collection does not compromise on sustainability or quality.

“This collaboration is a perfect match that elevates both brands by bringing Mercer’s signature style, and keen design insights to bear in presenting UCLA’s widely celebrated sports lifestyle heritage, resulting in a highly curated collection of impeccable quality and thoughtful design details,” says Cynthia Holmes, Director, UCLA Trademarks & Licensing.

UCLA is a world-class athletics, research, and education institution, and a true Los Angeles landmark located in the heart of the city. Representative of the California lifestyle, the Bruins brand DNA ensures a unique flair is brought to each collaborative project. Mercer Amsterdam is a high-end sneaker label known for its luxury handcrafted footwear, accessories, and apparel for men and women. The brand has gained notoriety for its many collaborations with celebrities and fashion icons such as Lewis Hamilton, Lady Gaga, Gigi Hadid, and many more.

“The entire Mercer brand has been based on that American Sports Heritage vibe, working together with UCLA especially focusing on the tennis theme was a dream come true as it doesn’t only fit the brand DNA, it also fits my own DNA,” says Pim Dresen, Founder & Designer, Mercer Amsterdam.

“Merging Mercer Amsterdam´s founder’s dreams, sports interest and strive to work in a sustainable way with the lifestyle brand UCLA´s rich sport heritage results in a high qualitative, beautiful capsule collection,” says Malin Jähde Holm, Head Of Softlines, Licensing & Collaborations at Plus Licens.

About UCLA Lifestyle

Known worldwide for the breadth and quality of its academic, research, health care, and athletics programs, UCLA’s inclusive culture, youthful energy, and the mystique of its Southern California surroundings continue to capture the interest and imagination of local and international audiences alike, fueling demand for UCLA fashion and lifestyle collections around the globe.

 

Visit www.uclalifestyle.com for more information.

About Mercer Amsterdam

Mercer Amsterdam is a high-end sneaker label, founded by Dutch designer Pim Dresen. Based in Amsterdam, the label’s unique products combine luxury with sustainable practices, as all products are created in family-owned factories in Portugal and Italy. Through collaborations with cultural icons such as musician Steve Aoki, the late actor Chadwick Boseman, and many more, Mercer has become a label renowned worldwide.
Visit www.merceramsterdam.com for more information.

About Plus Licens

Plus Licens is one of Europe’s leading independent licensing agencies with headquarters in Stockholm, Sweden. With over 40 years of experience in the licensing business Plus Licens has acquired top industry know-how by introducing and building some of the world’s leading brands for its various markets.

Visit www.pluslicens.com for more information.