Care Bears have always stood up for inclusivity and love, ever since they first rose to fame in 1981. With the Care Bears’ socially conscious and inclusivity-themed messages, the launch of Togetherness Bear in June 2021 was the perfect way to expand the Care Bears family. The Togetherness Bear’s success has proven very fruitful and marks the strength of the Care Bears brand.
Togetherness Bear is the first new addition to the Care Bears franchise in 10 years. The rainbow-colored bear aligns well with the franchise’s values, which consumers have responded well to with Togetherness Bear being the #1 selling Care Bear in 2021. This Togetherness Bear success has led to the release of more socially conscious bears, further underlining Cloudco Entertainment‘s mission to share its “Love All” messages. The Care Bears are continuing to prove that they’re a brand that keeps up with the times, something that is appreciated by fans all over the world.
Visit Kidscreen to find out how Togetherness Bear’s success unlocked sales magic for Care Bears – read the article here: https://lnkd.in/gBmjSTGC
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