Learn more about what we do.



At the core of our business is matching the best brands with the best partners, creating profitable opportunities.

Legal & Finance

We offer comprehensive legal and contract support to simplify your process management and ensure compliance with the latest regulations. Our financial services include royalty reports, statements, and other financial inquiries.

Brand Management

We implement and develop brand strategies for our markets. We work with you to ensure that your brand resonates with your target audience and drives growth.

Marketing & Retail

We initiate and coordinate local marketing activities in collaboration with brand owners and partners to create visibility and drive sales at retail.

Creative & Product Development

We assist the partners during the creative process, from the inhouse design of inspirational concepts, sales material, and creative brand updates. We also oversee and support the entire product development process.


Plus Licens is an independent licensing agency, working with recognizable brands across multiple product categories. We have worked with partners for over four decades to create successful products for hundreds of brands. We have experience building a brand from the ground up and invigorating well-established brands wanting to take on a new segment or market.

Whether you are a licensee looking for a new brand to push into your category of expertise, or a licensor looking to maximize your brand’s potential, we have the expertise and experience needed to assist you through every step of this journey.

We have experience working with a wide range of partners from apparel and accessories suppliers to publishers, toy manufacturers, retailers, department stores, fashion brands, and more.​

Whatever the product or brand, we have experience making it a success in our markets.


  • We track, visit, and exhibit at local and international trade shows.
  • We build lasting relationships with organizations, individuals ​, and properties – setting standards in our region​.
  • We invest in brand knowledge & marketing​.


When working with a licensee we provide end-to-end support throughout the entire licensing process. By licensing any of the brands that Plus Licens represents, your products will make use of an instant, established, and exciting brand awareness and gain a competitive advantage over your competitors.

Licensing with Plus Licens opens new market and growth opportunities, as well as new target groups that you can target with your other products.


  • We maximize revenue through fast, accurate coordination and communication on all levels​.
  • Through our well-established network, we spot the latest trends and conduct site inspections, store checks, and retail activation activities on multiple markets.
  • Build DTR relationships with key retailers​.
  • Initiate and coordinate marketing and retail activities.


When working with a licensor we develop opportunities that create growth in line with the brand’s goals.

With our vast experience and well-established network in multiple industries and markets, we can strategically identify exciting and profitable partnerships, collaborations, and market activities.


  • We build, support, and maintain properties for the long term​.
  • We have enthusiastic, dedicated, and experienced teams​ across Europe.
  • We identify and recruit partners to build commercially viable licensed consumer product programs on global, regional, and local levels, delivering exposure and significant revenue to brand owners​.