Hello Kitty meets Soulland

Aug 12, 2022

Soulland and Hello Kitty join forces for a new global fashion statement partnership.

For their Spring/Summer 2023 runway show, the Danish fashion brand Soulland teams up for the first time with Sanrio, the Japanese lifestyle company home of the global kawaii icon Hello Kitty.

The Soulland meets Hello Kitty collection includes dresses, blazers, pants, shirts, t-shirts, and more, for both men and women. All garments are made of organic, recycled, and sustainable materials. The designs feature Hello Kitty’s signature icons: her bow, apples, and heart, all in red. In fact, Hello Kitty always wears a red bow on her left ear, she is five apples tall, and she speaks with her heart.

Soulland once again surprises with the picturesque outdoor location Frederiksberg Gardens chosen for the catwalk that will showcase their spring 2023 collection titled ‘Spring Devil’. The romantic setting with the English-style gardens was first created in the 17th century for the Danish royal family and is now one of Denmark’s most beautiful landmarks. Various Hello Kitty¬-themed pieces will also be shown on the runway by the entrance to the gardens. The collection will also be showcased at the Revolver Fashion Trade Show from August 10 to August 12 in Copenhagen.

“Hello Kitty is a friend to everyone. She is your friend regardless of age, gender, nationality or social status. She offers a sense of comfort and happiness, when there’s so much instability in our world. Working with a fictional character like Hello Kitty gives me the opportunity to explore and play with Soulland in new ways. What really hooks me is characters and concepts that transcend time and keeps being relevant.” Silas Adler, Co-founder, and Creative Director at Soulland.

Plus Licens’ creative and business team are extremely pleased to join Sanrio with

Soulland in this fashion collaboration. “Both brands are playful and reach a sensitive fashion

consumer with a fashion-forward and sustainable collection,” says Malin Jähde Holm, Head

of Softlines at Plus Licens.

“We are very excited to team up with such an innovative brand as Soulland. Hello Kitty is a true pop icon, loved by generations of kids and adults and inspiration for artists and designers. The collection captures Hello Kitty’s essence, relying on her most iconic elements, her bow and the apple. We are sure our fans around the world will love it”, commented Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania Mr Men – Worldwide

The Spring/Summer 2023 collection is Soulland’s first take on making a gender-free collection where styles are not designed with a specific gender in mind, it is up to each person to decide if a certain style is suitable for them or not. However, making the collection gender-free does not mean all styles are the same fit. The collection still contains a variety of fits; tight, straight, loose, and oversize – catering to different body types and preferences.

About Soulland

Soulland was founded in Copenhagen, Denmark in 2002. Through Soulland, Silas Oda Adler, Creative Director and Jacob Kampp Berliner, CEO, present their take on the contemporary fashion brand. Through its global network, Soulland strives to push fashion forward by promoting open-mindedness, responsible production, and freedom in creativity.

Learn more about Soulland: https://soulland.com

About Sanrio

Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. 

Learn more about Sanrio: https://www.sanrio.com

About Hello Kitty

Hello Kitty was born in London in 1974. Throughout the years she has become one of the most unique and interesting characters ever created, a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. 

Learn more about Hello Kitty: https://www.sanrio.com/collections/hello-kitty