Bluey’s popularity rises 🔵

1 Dec 2022

Everybody’s favorite blue heeler is capturing the hearts of kids and parents all over the world – here’s a quick look at how Bluey is performing:

• Season 2 is dubbed and airs on Disney Jr and Disney+ (SVOD) across Europe. Season 3 also launched on Disney+ in August 2022 and on Disney Junior in November 2022.

• Free TV airings on SVT Sweden, DR Denmark, LTV Latvia, RUV Iceland, and HRT Croatia, with more to come. 2022 has seen season 2 launch on SVT in Sweden in October, and on DR in Denmark in November.

• Toys have launched and are selling very well in Sweden, Denmark, Estonia, Latvia, Lithuania, Romania, and Smyk in Poland are seeing a great sell-through. Additionally, Norway’s set out to launch toys this year.

• Danish publisher Gyldendal has some great activities for Bluey at the book fair ‘Bogforum’ in Copenhagen in November, which included the costume characters and the selling of toys.

• Costume character meet & greet appearances managed by Showagent are hugely popular in the Nordics. They bring Bluey and her fans together and give them the opportunity to meet their favorite blue heeler!

• Other categories are off to a great start with Skybrands recently launching bed sets at BR in Denmark. Additionally, Euromic has launched water bottles, toys, bath toys, and lunch boxes in Sweden and Finland.

• Bluey is hugely popular on Disney and the CBeebies channel and remains the #1 title in terms of reach on CBeebies and on Disney Jr in Q3 ’22.

Interested in BBC Studios’ Bluey? Find the contact information for all our sales representatives here.

Share the news

Plus Licens logo