Hang Ten appoints Plus Licens

The iconic California lifestyle brand Hang Ten is back on the European licensing scene, appointing Plus Licens as its European licensing agent.

Get to know Paddington

The brown bear from Peru is celebrating 65 years this year and is gearing up for the third movie coming in 2024!

Boyhood & Sanrio create Hello Kitty collectibles

The world-famous kawaii icon Hello Kitty is taking on a new form thanks to the collaboration between Sanrio and the famed Danish design company Boyhood.


Plus Licens is an independent licensing agent with HQ in Stockholm, Sweden. We represent entertainment, lifestyle, and design brands in Europe, the Nordic, and Central Eastern Europe. We also represent select Nordic brands on a global basis.

Our portfolio of brands includes entertainment brands from major studios, global icons, lifestyle, and design brands. 

Plus Licens has been in the licensing business for over 40 years and has acquired top industry know-how by supporting the introduction of some of the world’s leading brands to our markets.


We are the leading independent licensing agency in the Nordics, working with recognizable brands across multiple product categories. For over four decades, we have worked with manufacturers of various sizes to create products for hundreds of brands and properties. We help develop properties for the international markets.


  • Contract and Legal support
  • Finance, Royalty Reports & Statements
  • Brand Strategies, Management & Assurance
  • Sales & Business Development

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Hello Kitty x Sinsay

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